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Steps challenge kicks off

We're putting our best foot forward to raise vital cash for our two chosen charities, Midlands Air Ambulance  and Shropshire Blood Bikes, by taking part in "The Steps Challenge 2017".   We're also joined by colleagues from Flex IT and Kingsland Wealth Management.

As part of the iniative, teams of four employees will be given a pedometer to calculate their total steps over the course of eight weeks.  Our Marketing Co-Ordinator, Jackie Young, said: "The average daily recommended step count for people across the UK is 10,000, but for those of us working in an office environment, it's not uncommon to clock up fewer than 5,000 steps a day.

"Our aim with the Steps Challenge is to give staff some extra motivation to get moving, which will boost their own health and help to raise charity cash as the project progresses too."

Jackie said the teams were selected by pulling names from a hat to keep things fair, and the programme will run until Friday 27 October.

"The team that clocks up the most steps over the eight weeks will receive a prize too, but our main objective is to raise as much money as we can for this year's chosen charities."

Each year DY staff select two local causes and commit to spending the following twelve months raising as much cash as possible for those organisations.

This year we are backing Midlands Air Ambulance - which funds and operates three air ambulances serving Shropshire, Staffordshire, Gloucestershire, Herefordshire, Worcestershire and the West Midlands.

It's the largest air ambulance operations region in the UK and requires over £7 million a year to keep its three air ambulances operational, all donated by the public and local businesses.

The second charity is Shropshire Blood Bikes - an urgent volunteer service providing transportation of blood products for free to NHS hospitals across Shropshire, Staffordshire and Cheshire.

Pictured: Staff from Dyke Yaxley, Kingsland and Flex IT getting ready for the Steps Challenge