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Adrian Key


Key area of expertise:

  • Directing Flex IT
  • Secure IT Solutions
  • Ensuring premium services

Professional background:

Adrian joined Dyke Yaxley in 1994 and qualified as an AAT Accounts Technician, but his passion and interest in IT lead to him being appointed as in-house IT Manager in 1997 and he radically overhauled the IT system.

In 1998, Adrian identified the opportunity to out-source his Team’s IT skills to clients and other local businesses, rebranding under the name of Flex IT.

Adrian now manages Flex IT, alongside Matt Childerhouse, and the company has a growing team of technicians working for a large local and national client base, including the League Managers’ Association and Professional Cricketers’ Association.


Adrian’s key responsibilities include: Ensuring premium service for Flex IT clients and directing the Flex IT Team. Adrian is also in command when it comes to both Flex and Dyke Yaxley’s marketing activities.

Adrian outside of work

Adrian’s favourite hobbies include: Swimming, football, snowboarding and eating.

Adrian once competed against the Great British Water Polo Team and lost narrowly (the Women’s Team!).

Adrian considers Whistler, Canada, as the best place he’s ever visited.

Adrian describes Lord Alan Sugar and Richard Branson as his biggest inspirations in business.

Adrian’s greatest achievement is becoming a father.


  • Marketing