We have been working with designer Nick Edwards of West 1 Graphic Design based in Newport, to launch our new corporate image. The branding is now being rolled out across our website, social media profile, company stationery, marketing literature and promotional giveaways.
Our Marketing Consultant, Hazel Ruscoe, who headed-up the project, previously led high-profile rebranding projects at The Football Association and Tottenham Hotspur Football Club said:
‘A business without a strong brand is like a nation without a flag. A brand, communicated consistently at every opportunity, is critical to the on-going success of any organisation.
‘Our previous logo had been in place for about 20 years so it was definitely time for us to update our image. We also wanted the new logo to reflect the values of our business which include being professional, open and approachable. ‘It was a great opportunity to look at the many and varied applications that our logo exists in and to come up with an original and contemporary design and a new corporate typeface.
‘We have also introduced a range of corporate colours which will feature in our marketing literature and advertising to ensure we keep our material fresh and eye-catching. ‘The design has received an excellent reception from our clients and Dyke Yaxley staff.’
Designer Nick Edwards said:
‘We have managed a very comprehensive process to get to the new corporate identity and we are all really pleased with the result. ‘The new brand really fits well with the image of Dyke Yaxley and it’s great to see our hard work coming to fruition as we roll out the new look across a wide variety of applications.’
Hazel Ruscoe, Jackie Young and Jodi Jones from DY’s Marketing Team; and back, from left DY Director Adrian Key and Nick Edwards of West 1 Graphic Design